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Carnivore Club is a subscription service based out of Ontario, Canada that specializes in providing cured meats each month. The company’s website states that they are the “world’s first subscription service dedicated to delivering premium cured meats right to your door.”
Carnivore Club was founded in 2012 by Matthew Cloutier and Tim Ray, but they have just recently begun to grow. Not only do they offer a niche product, but they have also set themselves apart because of their efforts to ship internationally. Carnivore Club ships to all 50 United States and Armed Forces locations, every Canadian province, anywhere in the European Union, and all Australian states.
How Does It Work?
Enrolling with Carnivore Club is fairly straightforward. Customers first register as a new user. After registering, customers can select how often they’d like to receive a box. Then, customers simply wait until their box arrives. A neat feature on the company’s website is a countdown clock, which displays the days, hours, and minutes until the next box of meats is released.
Carnivore Club says that they accept orders for the following month’s box between the 1st and 31st of every month. For example, if you’d like to be included in the February shipment, simply indicate this on your account by January 31st.
When signing up for a subscription, customers are locked into a three-month commitment. After receiving three boxes, customers can then change the frequency of their shipments. Customers can choose to have boxes shipped every month, every other month, or every three months.
With that being said, customers who do not want to commit to a three-month subscription are able to choose a gift option or choose a “One Month Membership” box for a small cost.
Carnivore Club says that their meats are hand-crafted by local artisans. Carnivore Club likens quality meats to quality wine, as both require a laborious craft that is truly an art form. More information about the art of curing meats and charcuterie can be found here.
The company prefers to work with artisan producers who purchase animals that have been treated ethically. They also work with artisans whose slaughtering practices are humane. Artisans must also use ingredients that have been sourced locally.
Carnivore Club states that the boxes typically have a shelf life of approximately 1-3 months, and recommends that the meats are stored in the refrigerator. However, because the meats are cured and sealed, they can be stored at room temperature for at least one month.
Plans & Pricing
Carnivore Club customers are able to choose between two different boxes. Carnivore Club also promotes their gift options heavily. In fact, there are more gift options available than there are subscription options. The company provides free shipping on all of their orders. Customers cannot choose what’s in their box.
Customers only have the ability to choose what type of box they’d like, and how often their box is shipped. Carnivore Club boxes are filled with approximately five handcrafted cured meats, amounting to 20 – 32 ounces of meat. The company has said that each box has a theme focused on one artisan producer who specializes in a particular cured meat style. Examples from previous boxes include
- Italian Salami
- French Charcuterie
- South African Biltong
- Spanish Chorizo
The only way these boxes are customizable is if they are being ordered as part of a corporate gift. If ordering a minimum of 100 boxes, Carnivore Club will accept special product or theme requests.
Those who have signed up for a subscription are able to cancel at any time. Unfortunately, those who have already ordered an initial three-month subscription are locked into that deal. Their credit cards will still be billed for the 2nd and 3rd months, and they will still receive the boxes that they’ve paid for.
Below are the gift and subscription options available from the Carnivore Club.
The Snack Box
The Snack Box is smaller than their standard box. It is intended for meat snackers and features on-the-go treats like meat sticks, jerky, biltong, and pepperettes. If purchased as part of a recurring subscription, the box costs $35. If purchased as a gift or one-time purchase, the box costs $39.
When ordering a Snack Box as part of a subscription, customers can choose to add a jerky bouquet to their order for $50. This bouquet features 20 long-stem beef jerky sticks that are guaranteed fresh for 100 days.
Customers can choose to have their first month of a subscription shipped in a wooden crate for an additional $30. Customers also have this option when shipping a box as a gift.
The Classic Box
The Classic Box is considered the Carnivore Club’s standard box. The Classic Box is intended for “classy carnivores,” and features quality meats such as prosciutto, salami, and bacon among many others. If purchased as part of a recurring subscription, this box costs $50. If purchased as a gift or one-time purchase, the box costs $55.
Customers also have the option of adding a jerky bouquet to this order for $50. They can also have their order shipped in a wooden crate for $30.
A Jerky Bouquet is also available as a stand-alone purchase. The bouquet is only available as a gift and is not available as a part of the company’s subscription service. When ordering as a gift, the jerky bouquet costs $55. The company also allows you to add a Classic Box for $50.
That’s not a deal, however. It’s the same as paying for a $55 Classic Box with a $50 Jerky Bouquet add-on. No matter how it’s broken down, a Classic Box and a Jerky Bouquet together will cost $105.
An interesting feature of Carnivore Club is that they are available for purchase on Amazon. Carnivore Club reviews on Amazon were slightly above average. Generally, people were satisfied with their boxes, especially if it was received as a gift. Some customers were disappointed with the taste of the meat. One customer indicated that her meat was spoiled since, as a cured meat, it was not shipped cold.
Want to share your own experience with Carnivore Club? Tell the community what you think! Leave your Carnivore Club review in the comments below.
Overall Customer Rating
The average overall customer rating of Carnivore Club is 7/10.
Want to share your own experience with Carnivore Club? Tell the community what you think! Leave your review in the comments below.
Recipes Available At Carnivore Club
Carnivore Club is unique as a subscription service because their products are meant to be enjoyed by themselves and are not shipped as part of a meal. The company does not offer any recipes on their website. However, we can take a look at the contents of the Snack Box and Classic Box for February.
The February Snack Box features Crazy Horse Jerky and Olympia Provisions. The box contains
- Crazy Horse Cracked Black Pepper Beef Jerky
- Crazy Horse Buffalo Chicken Jerky
- Olympia Provisions Kleine Schweine Pepperettes
- Olympia Provisions Flaco Paco Pepperettes
The February Classic Box features Johnston County Country Hams. The box contains
- Country-Cured Ham
- Country Ham Slices
- Mangalitsa Ham
- Chorizo (Lady Edison)
- Country-Cured Bacon
Carnivore Club vs The Competition
Carnivore Club provides a niche product and does not have much competition. There are no other subscription service companies that provide cured meats. The cost of a Carnivore Club subscription is average. Carnivore Club excels in the fact that they ship to many different countries, something not seen in other meal-delivery services in the United States.
The fact that the company’s boxes can be purchased as a gift also sets them apart. That’s an option not seen by many subscription companies. Unfortunately, however, their subscription boxes are only shipped every month, while many other meal delivery services ship weekly.
Butcher Box is the closed subscription service to Carnivore Club. However, Butcher Box provides beef, chicken, and pork that are intended for meals. They do not specialize in cured meats. Again, Carnivore Club stands alone in that category.
Is It Right For Me?
There’s no denying that Carnivore Club is marketed toward men. Their marketing campaign is similar to ones used by Dollar Shave Club, as evident by this video, “A Most Unsubtle Hint.”
When describing the steps to register on their website, Carnivore Club at one point says, “This would be a good time to wipe the drool from your mouth.” When describing “Step Three: Get Your First Box,” the description says, “Do we really need to explain how this works? It’s meat. You eat it. And be glad you’re on the right side of the food chain.”
Of course, that’s not to say that their meats can’t be enjoyed by everyone! All meat lovers are able to try a box. But it’s fairly obvious that Carnivore Club expects a bulk of their sales to come from younger men. The box would likely be appreciated by those who enjoy quality meats and are looking for better meat than they find at their local grocery store.
Deals and Coupons
Carnivore Club offers a referral program that entitles their customers to free meat. If a friend or family member signs up, the referring customer will receive a $15 credit toward their next box.
Some customers have reported that the code eatmeat can be used to save 10% on your first box.
Carnivore Club is the world’s first cured meat subscription service. The company is a great subscription or gift option for meat lovers. Unfortunately, their boxes are only shipped every month